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Pakistan Food & Nutrition Organization
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Preparing a healthier Pakistan...

Pakistan Food and Nutrition Organization

The Pakistan Food and Nutrition Organization (PFNO) is committed to advancing nutrition and public health in Pakistan. We connect experts, students, and professionals to foster collaboration, innovation, and education in food science and nutrition, empowering individuals to make informed health decisions.

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National Nutrition Awareness Hub

Empowering Pakistan Through Complete Nutrition & Food Security

Dedicated to combating child stunting, promoting mandatory food fortification, and ensuring balanced diets across rural and urban Pakistan. Explore our interactive facts, check your daily calorie needs, and join the fight against malnutrition.

2,719 kcal Daily Availability / Capita
11 Million Facing Food Insecurity
34% Child Stunting Rate
Interactive Feed

Did You Know?

Micronutrient Deficiency Levels (Under 5s)

Vitamin D Deficiency 62.7%
Vitamin A Deficiency 51.5%
Iron Deficiency (Anemia) 28.6%
Mandatory wheat & oil fortification helps bridge these gaps!
Authentic Database

Pakistan Food & Nutrition in Figures

Latest indicators mapped from the Pakistan Economic Survey 2024-25 & UN FAO Reports

Critical Alert Progress Action Verified Indicator
Urgent Concern
0%

Child Stunting Rate

Nearly 34% of children under age five suffer from chronic malnutrition (stunting), hindering physical and cognitive development.

Tag: Children & Stunting Source: Econ Survey 24-25
Critical Status
0%

Undernourished Population

Over 20.7% of the general population remains undernourished due to combined economic pressures and uneven daily intake distribution.

Tag: Food Security Source: Global Hunger Index
Improving Metric
0kcal/day

Daily Calorie Availability

Per capita availability increased to 2,719.69 kcal/day in FY2025. However, access to quality protein-rich sources like pulses and meat remains restricted.

Tag: Food Security Source: Econ Survey 24-25
Emergency Alert
0Million

Acute Food Insecurity

11 million people (22% of the analyzed rural population) face acute food insecurity across 68 climate-shocked districts in Balochistan, Sindh, and KP.

Tag: Food Security Source: UN FAO 2025 Report
Micronutrient Target
0%

Vitamin D Deficiency

62.7% of children suffer from Vitamin D deficiency, accompanied by 51.5% lacking adequate Vitamin A, demanding immediate edible oil fortification.

Tag: Vitamins Source: NNS Bulletin
Maternal Care
0%

Underweight Mothers

23% of pregnant women remain underweight, resulting in 21.4% of newborns starting life with low birth weight, perpetuating cycles of malnutrition.

Tag: Children & Mothers Source: NNS / Survey Data
Opportunity
0%

Exclusive Breastfeeding

Only 38% of infants are exclusively breastfed for their first six months. Enhancing awareness can rapidly bolster natural infant immunity.

Tag: Children Source: SDG 2 Tracker
Enforcement
0%+

Fortified Flour Integration

Over 85% of commercial wheat flour mills enrolled in legislative fortification protocols in Sindh, Balochistan, and KP to combat 28.6% iron-deficiency anemia.

Tag: Vitamins & Grains Source: Nutrition Intl Reports
Diet Deficit
0g/day

Low Protein Intake

Access to quality protein remains low: average pulse intake is just 9.92g/person/day, fish 2.86g, and mutton 2.31g, highlighting diet diversification needs.

Tag: Food Security Source: Econ Survey Data
Mandatory Legislation

Large-Scale Food Fortification (LSFF) Program

Because regular daily diets often lack sufficient diversity, adding essential vitamins and minerals directly to mass-consumed staple foods is the most cost-effective method to eliminate silent hunger and congenital defects.

Wheat Flour Fortification (Atta)

Enriched with Iron, Folic Acid, and Zinc at the milling stage. Mandatory laws passed in Sindh, Balochistan, KP, and Punjab ensure that every staple Roti contributes to reducing the 28.6% maternal anemia crisis.

Edible Oil & Ghee Fortification

Enriched with Vitamins A and D. Essential for boosting infant immune responses and strengthening skeletal structures, mitigating the alarming 62.7% Vitamin D deficiency documented nationwide.

Universal Salt Iodization

Guarding against severe mental retardation and iodine deficiency disorders. PFNO partners with local regulatory authorities to conduct retail testing.

"Fortification doesn't alter the taste, color, or aroma of your traditional meals, but it transforms their life-saving potential." — Punjab Food Authority & NI Guidelines

How Fortification Reaches Every Household

1

Commercial Milling / Refinery

Micro-feeders accurately inject pre-measured high-grade vitamin premixes during raw grain and raw oil processing.

2

Quality Assurance Protocols

Food safety inspectors run spot quantitative tests using digital kits to ensure legal compliance levels before market distribution.

3

Daily Family Consumption

Without buying expensive clinical pills, vulnerable women and children naturally absorb required daily values through standard family meals.

Always check for the official fortified logo when purchasing commercial Atta packets or cooking oil containers.

Interactive JavaScript Suite

PFNO Personal Nutrition Analyzers

Evaluate your body status and calculate your ideal daily Pakistani dietary servings instantly.

BMI & Malnutrition Evaluator

Adults & Youth

Enter your height and weight to assess your baseline nutritional threshold and discover local remedies.

Calculated BMI Score: 0.0
Status

Advice text appears here.

Local Daily Serving Estimator

Staples Customizer

Calculate how to hit the national standard of ~2,400 to 2,700 kcal using our native, cost-effective traditional meals.

Target Daily Requirement 2,600 kcal

Suggested Minimum Daily Portions:

4-5 Standard Rotis Fortified Whole Wheat
2 Bowls Daal/Pulses Protein diversification
1 Glass Milk / Dahi Crucial for Calcium & Vit D
2 Portions Sabzi/Fruit Fiber & micronutrients
💡 Always cook using Vitamin A & D fortified cooking oil to safeguard family vision and immunity.
Local Food Wheel

The Pakistani Balanced Plate

Achieving complete nutrition doesn't require luxury imports. Pakistan's rich agriculture provides dense nutritional alternatives. Explore the key traditional food groups below:

📌 Nutritionist Tip: Consuming citrus fruits (like Kino or Limoo) alongside daal helps your body absorb up to 3 times more plant-based iron!

Staple Grains (Atta, Rice, Bajra)

50-60% Daily Intake

Whole wheat flour is the primary carbohydrate driver in Pakistan. Because traditional milling removes parts of the wheat germ, mandated fortification restores vital Iron (to combat 28.6% anemia) and Folic Acid required for neural development.

Recommended Local Optimization:

  • Opt for unrefined whole wheat (Chakki Atta) whenever possible.
  • Ensure your miller injects official fortification premix.
  • Mix multi-grain options like Jowar or Bajra during winter months for enhanced slow-release energy.

Pulses & Legumes (Daal Chana, Moong, Masoor)

Crucial Protein

With current statistics showing an average per capita pulse intake of just 9.92 grams/day, protein access is alarmingly low. Daal provides an exceptionally affordable source of complex proteins and fiber compared to expensive meats.

Recommended Local Optimization:

  • Sprout black chana or green moong overnight to naturally multiply vitamin C and B content tenfold.
  • Combine daal with grains to form a complete amino acid profile (similar to meat).

Dairy & Animal Proteins (Milk, Dahi, Eggs)

Bone & Immunity Fuel

Pakistan is one of the world's largest milk producers, yet chronic Vitamin D deficiency affects 62.7% of children. Pure fresh milk, homemade Dahi (yogurt), and affordable farm eggs supply vital micronutrients that prevent early child stunting.

Recommended Local Optimization:

  • Always boil loose raw milk thoroughly to enforce food safety and eliminate pathogens.
  • Include at least one boiled egg daily for toddlers over 1 year to counter wasting and underweight metrics.

Fresh Produce (Local Sabzi & Seasonal Fruits)

Vital Micronutrients

Green leafy vegetables (Palak, Saag) and vivid seasonal fruits contain essential vitamins, antioxidants, and dietary fibers. These protect against childhood blindness caused by Vitamin A deficiency (currently at 51.5%).

Recommended Local Optimization:

  • Do not overcook spinach or green saag, as excessive boiling destroys delicate water-soluble vitamins.
  • Grow simple kitchen gardens or pot-based herbs to ensure pesticide-free fresh daily access.
PFNO National Guidance Zero Hunger Challenge (SDG 2)
Deficiency Crisis

Micronutrient Deficiencies in Pakistan

Pakistan faces a "hidden hunger" crisis — widespread deficiency in essential vitamins and minerals even among those who appear adequately fed.

62.7%
Vitamin D
Deficiency rate among population
51.5%
Vitamin A
Deficiency leads to night blindness
49.8%
Folic Acid
Critical for pregnant women & infants
34.9%
Calcium
Affects bone & dental health
28.6%
Iron
Causes anaemia & fatigue
18.6%
Zinc
Immune system & growth
SDG 2 — Zero Hunger

PFNO's 2030 Targets

Pakistan has committed to the UN's Sustainable Development Goals. PFNO leads the nutrition agenda aligned with SDG 2 — Zero Hunger by 2030.

01

Eliminate Stunting

Reduce child stunting from 40% to below 20% through integrated nutrition programs, WASH improvements, and maternal care.

Target: <20% by 2030
02

End Wasting

Bring severe acute malnutrition (wasting) below 5% nationally. Scale up SAM treatment centers in all tehsils by 2027.

Target: <5% by 2027
03

Boost Breastfeeding

Increase exclusive breastfeeding rates from 38% to 70% by strengthening Baby-Friendly Hospital Initiative across 1,200 hospitals.

Target: 70% by 2030
04

Vitamin D Deficiency

Reduce Vitamin D deficiency from 62.7% to 30% through supplementation, food fortification and sun exposure awareness campaigns.

Target: <30% by 2030
05

Food Security

Achieve Zero Hunger — ensure all 240M+ Pakistanis have access to safe, nutritious and sufficient food year-round by 2030.

Target: Zero Hunger 2030
06

Agriculture Growth

Sustain agriculture growth above 4% annually, increase crop diversity, and reduce edible oil import dependency through local production.

Target: 4%+ Annual Growth
Our Programs

Awesome Programs

What we do for our valueable public

  • Online Courses

    We offer free and paid online cources to enhance your educational and professional skills.
  • Free Nutrition/Medical Camps

    We arrange free nutrition and medical camps so that the spirit of nutrition awareness can be raised.
  • Awareness Sessions

    We arrange awareness sessions for students and Food professionals on different topics.
  • Nutrition Consultancy

    You can get a free basic consultancy service from certified Nutritionists and Dietitians.
  • Nutrition Internships

    We also offer nutrition internships for students at clinics that are in collabaration with us.
  • Dietetic Lincensing

    PFNO has established Board of Dietetic Certification for certifying Nutritionists and Dietitians
  • The PFNO's 3C Framework

    Connect, Collaborate & Contribute

    Timeline
    Connect

    Join our vibrant network and become an active part of Pakistan’s leading food and nutrition community.

    Collaborate

    Team up and collaborate with like-minded professionals and experts who share your exact field of interest.

    Contribute

    Share your knowledge, skills, and initiatives to uplift and add real value to your community.

    Organization Objectives

    • Promote Field

      Promote the cause of Food Science & Technology and Nutrition

    • Build Relationship

      Build a strong relationship among academia, Govt. agencies, and NGO's

    • Setup Collaborations

      Set up national and international collaboration for all food science fields in pakistan

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    • Improve the Competence

      Improve the professional competence of Food Scientists and Nutritionists

    • Spread Awareness

      Spread awareness about safe and healthy food and its effect on nutritional status

    • Encourage Education and Trainings

      Encourage education and training at all levels in various fields of food science

    Total Statics

    Statics

    We take pride in our numbers, and nothing brings us more joy than watching them grow.

    Projects Started

    Medical Camps Patients

    Members

    Coffee Drunk

    Glimpses of Our Work

    Moments That Define Our Mission

    Browse through highlights of our recent campaigns, workshops, and milestones.

    Impact & Feedback

    Words That Keep Us Going

    See how our members experience growth, connection, and impact through our community.

    The Board of Dietetic Certification by PFNO is a game-changer for aspiring dietitians. Their rigorous standards ensure that certified professionals are well-equipped to provide top-notch nutritional guidance.

    Alina Zafar

    Alina Zafar

    Dietitian

    The PFNO Jobs Portal helped me find the perfect job opportunity in the food industry. It's a fantastic platform for both job seekers and employers looking for talented professionals.

    Muhammad Imran

    Muhammad Imran

    Food Technologist

    The PFNO Library has become my ultimate resource for anything related to food science. It's my first choice whenever I need information or insights about the world of food and health. Thank you, PFNO Library, for being my trusted go-to!

    Arsalan Hameed

    Arsalan Hameed

    Food Scientist

    As a nutrition student, PFNO gave me what classrooms alone could not: live webinars with industry experts, practical workshops and a friendly community of like-minded students. My confidence and my CV have both grown since I joined.

    Student Member

    Hira Fatima

    BS Human Nutrition & Dietetics Student

    Volunteering in PFNO's free nutrition and awareness camps showed me how much a simple session on balanced diet can change a family's habits. It was real, hands-on community work that I will never forget.

    Volunteer

    Usman Tariq

    Community Nutrition Volunteer
    Leadership

    The People Behind Our Vision

    Our people are our greatest strength and the foundation of our impact. Driven by passion and purpose, they work collaboratively to advance food and nutrition excellence while creating meaningful change in communities.

    Muhammad Tahir Habib

    Founder & Chairperson

    Dr. Noha Sajid

    Vice Chairperson

    Zunaira Shehzadi

    Chief Creative Officer

    Waqas Hayder

    President

    Muhammad Awais

    Director General

    Sohaib Saeed

    Director, Digital Systems & Transformation

    Muhammad Hashir Habib

    Director, Branding and Marketing

    Babar Ali

    Director, Public Relation

    Muhammad Bilal

    Director, Event Management

    Awais Akram

    Director, Finance

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    Presence

    PFNO Network Across Universities

    "Students and professionals from various universities across Pakistan are part of PFNO’s growing network, contributing to Food Science and Nutrition."